In 2018, expenditure on fast moving consumer goods' online display advertising reached almost 19.3 billion yuan in China. This development indicates the highest increase in FMCG advertisers' spending since 2012.
Annual spending of FMCG advertisers on online display advertising in China from 2011 to 2018
(in billion yuan)
Characteristic
Expenditure in billion yuan
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iResearch. (July 16, 2019). Annual spending of FMCG advertisers on online display advertising in China from 2011 to 2018 (in billion yuan) [Graph]. In Statista. Retrieved July 23, 2024, from https://www.statista.com/statistics/1029093/china-fmcg-advertisers-spending-on-online-display-ads/
iResearch. "Annual spending of FMCG advertisers on online display advertising in China from 2011 to 2018 (in billion yuan)." Chart. July 16, 2019. Statista. Accessed July 23, 2024. https://www.statista.com/statistics/1029093/china-fmcg-advertisers-spending-on-online-display-ads/
iResearch. (2019). Annual spending of FMCG advertisers on online display advertising in China from 2011 to 2018 (in billion yuan). Statista. Statista Inc.. Accessed: July 23, 2024. https://www.statista.com/statistics/1029093/china-fmcg-advertisers-spending-on-online-display-ads/
iResearch. "Annual Spending of Fmcg Advertisers on Online Display Advertising in China from 2011 to 2018 (in Billion Yuan)." Statista, Statista Inc., 16 Jul 2019, https://www.statista.com/statistics/1029093/china-fmcg-advertisers-spending-on-online-display-ads/
iResearch, Annual spending of FMCG advertisers on online display advertising in China from 2011 to 2018 (in billion yuan) Statista, https://www.statista.com/statistics/1029093/china-fmcg-advertisers-spending-on-online-display-ads/ (last visited July 23, 2024)
Annual spending of FMCG advertisers on online display advertising in China from 2011 to 2018 (in billion yuan) [Graph], iResearch, July 16, 2019. [Online]. Available: https://www.statista.com/statistics/1029093/china-fmcg-advertisers-spending-on-online-display-ads/