In 2018, expenditure on fast moving consumer goods' online display advertising reached almost 19.3 billion yuan in China. This development indicates the highest increase in FMCG advertisers' spending since 2012.
Annual spending of FMCG advertisers on online display advertising in China from 2011 to 2018
(in billion yuan)
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
iResearch. (July 16, 2019). Annual spending of FMCG advertisers on online display advertising in China from 2011 to 2018 (in billion yuan) [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1029093/china-fmcg-advertisers-spending-on-online-display-ads/
iResearch. "Annual spending of FMCG advertisers on online display advertising in China from 2011 to 2018 (in billion yuan)." Chart. July 16, 2019. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1029093/china-fmcg-advertisers-spending-on-online-display-ads/
iResearch. (2019). Annual spending of FMCG advertisers on online display advertising in China from 2011 to 2018 (in billion yuan). Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1029093/china-fmcg-advertisers-spending-on-online-display-ads/
iResearch. "Annual Spending of Fmcg Advertisers on Online Display Advertising in China from 2011 to 2018 (in Billion Yuan)." Statista, Statista Inc., 16 Jul 2019, https://www.statista.com/statistics/1029093/china-fmcg-advertisers-spending-on-online-display-ads/
iResearch, Annual spending of FMCG advertisers on online display advertising in China from 2011 to 2018 (in billion yuan) Statista, https://www.statista.com/statistics/1029093/china-fmcg-advertisers-spending-on-online-display-ads/ (last visited November 21, 2024)
Annual spending of FMCG advertisers on online display advertising in China from 2011 to 2018 (in billion yuan) [Graph], iResearch, July 16, 2019. [Online]. Available: https://www.statista.com/statistics/1029093/china-fmcg-advertisers-spending-on-online-display-ads/