Popular imported beer brands among Millennials and Gen Z South Korea 2019

Published by
Nina Jobst,
Jun 26, 2024
According to a survey in South Korea in 2019, Heineken was the most popular imported beer brand among Millennials and Generation Zs (aged 19 to 34) in South Korea with 35.6 brand power index (BPI) points in 2019. Heineken was followed by Hoegaarden with around 33 points, and Tsingtao with around 31 points. Asahi ahd the highest brand familiarity points, but scored low in brand loyalty and image. Meanwhile, Hoegaarden, Kronenebourg 1664 Blanc, and Kozel scored relatively highly among female respondents.

Most popular imported beer brands among Millennials and Gen Z in South Korea as of July 2019

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Release date

October 2019

Region

South Korea

Survey time period

July 23 to July 30, 2019

Number of respondents

1,000 respondents

Age group

19-34 years old

Method of interview

Online panel

Supplementary notes

*BPI (Brand Power Index) = 0.2031*F + 0.6754*L + 0.1214*I

F (Familiarity) means familiarity with the brands.
L (Loyalty) means preference for the brands.
I (Image) means the cost efficiency and trendiness of the brands.

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