Popular cafe brands among Millennials and Gen Z South Korea 2020

Published by
Nina Jobst,
Jun 26, 2024
According to a survey in South Korea in 2020, Starbucks was the most popular cafe brand among Millennials and Gen Z in South Korea with 61.6 brand power index (BPI) points. Starbucks scored significantly higher than its competitors across all brand factors. Paik Dabang, Ediya Coffee, and A Twosome Place ranked similarly in the thirties and formed a second-ranking tier below Starbucks.

Most popular cafe brands among Millennials and Gen Z in South Korea in 2020

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Release date

October 2020

Region

South Korea

Survey time period

July 24 to August 15, 2020

Number of respondents

1,000 respondents

Age group

19-34 years old

Method of interview

Online panel

Supplementary notes

*MZ-BPI (Millennial-Z Brand Power Index) = 0.1854*F + 0.7083*L + 0.1062*I

F (Familiarity) means familiarity with the brands.
L (Loyalty) means preference for the brands.
I (Image) means the cost efficiency and trendiness of the brands.

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