According to a survey in South Korea in 2020, Starbucks was the most popular cafe brand among Millennials and Gen Z in South Korea with 61.6 brand power index (BPI) points. Starbucks scored significantly higher than its competitors across all brand factors. Paik Dabang, Ediya Coffee, and A Twosome Place ranked similarly in the thirties and formed a second-ranking tier below Starbucks.
Most popular cafe brands among Millennials and Gen Z in South Korea in 2020
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F (Familiarity) means familiarity with the brands.
L (Loyalty) means preference for the brands.
I (Image) means the cost efficiency and trendiness of the brands.
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Univ Tomorrow. (October 30, 2020). Most popular cafe brands among Millennials and Gen Z in South Korea in 2020 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1029083/south-korea-most-popular-cafe-brands-by-young-people/
Univ Tomorrow. "Most popular cafe brands among Millennials and Gen Z in South Korea in 2020." Chart. October 30, 2020. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1029083/south-korea-most-popular-cafe-brands-by-young-people/
Univ Tomorrow. (2020). Most popular cafe brands among Millennials and Gen Z in South Korea in 2020. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1029083/south-korea-most-popular-cafe-brands-by-young-people/
Univ Tomorrow. "Most Popular Cafe Brands among Millennials and Gen Z in South Korea in 2020." Statista, Statista Inc., 30 Oct 2020, https://www.statista.com/statistics/1029083/south-korea-most-popular-cafe-brands-by-young-people/
Univ Tomorrow, Most popular cafe brands among Millennials and Gen Z in South Korea in 2020 Statista, https://www.statista.com/statistics/1029083/south-korea-most-popular-cafe-brands-by-young-people/ (last visited July 22, 2024)
Most popular cafe brands among Millennials and Gen Z in South Korea in 2020 [Graph], Univ Tomorrow, October 30, 2020. [Online]. Available: https://www.statista.com/statistics/1029083/south-korea-most-popular-cafe-brands-by-young-people/