Popular burger brands among Millennials and Gen Z South Korea 2020

Published by
Nina Jobst,
Jun 26, 2024
According to a survey in South Korea in 2020, Mom's Touch was the most popular burger or sandwich brand among Millennials and Gen Z in South Korea with 51.5 brand power index (BPI) points. Although Mom's Touch scored lower in brand familiarity and brand image compared to Subway, it scored high in brand loyalty. Subway, Burger King, and McDonald's had similar points in the forties and formed a second-ranking tier below Mom's Touch.

Most popular burger brands among Millennials and Gen Z in South Korea in 2020

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Release date

October 2020

Region

South Korea

Survey time period

July 24 to August 15, 2020

Number of respondents

1,000 respondents

Age group

19-34 years old

Method of interview

Online panel

Supplementary notes

*MZ-BPI (Millennial-Z Brand Power Index) = 0.1854*F + 0.7083*L + 0.1062*I

F (Familiarity) means familiarity with the brands.
L (Loyalty) means preference for the brands.
I (Image) means the cost efficiency and trendiness of the brands.

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