Most popular sanitary pad brands by young people South Korea 2018

Published by
Nina Jobst,
Jun 26, 2024
According to the survey, Goodfeel was the most popular sanitary pad brand among young people in their 20s in South Korea with 250 brand power index (BPI) points in 2018. The second popular sanitary pad brand in South Korea was White with 181 points.

Most popular sanitary pad brands among young people in their 20s in South Korea as of July 2018

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Source

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Release date

November 2018

Region

South Korea

Survey time period

July 20 to July 29, 2018

Number of respondents

464 respondents

Age group

20-29 years old

Special properties

Female respondents only.

Method of interview

Online panel

Supplementary notes

*BPI (Brand Power Index) = 2.6*F + 2.1*L + 3.9*CE + 1.5*f

F(Familiarity) means familiarity with the brands.
L(Loyalty) means preference on the brands.
CE(Cost-Effectiveness) means cost efficiency of the brands.
f(fit) means suitability of the brands with the images of twenties.

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