According to a survey in South Korea in 2019, SPAO was the most popular SPA (fast fashion) clothing brand among Millennials and Generation Zs (aged 19 to 34) in South Korea, followed closely by ZARA and TOPTEN10. In fourth place was Giordano, which scored relatively highly among older Millennials and working people, while Uniqlo in fifth place score high in brand familiarity but had low brand loyalty.
Most popular SPA clothing brands among Millennials and Gen Z in South Korea as of July 2019
*BPI (Brand Power Index) = 0.2031*F + 0.6754*L + 0.1214*I
F (Familiarity) means familiarity with the brands.
L (Loyalty) means preference for the brands.
I (Image) means the cost efficiency and trendiness of the brands.
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Univ Tomorrow. (October 29, 2019). Most popular SPA clothing brands among Millennials and Gen Z in South Korea as of July 2019 [Graph]. In Statista. Retrieved December 25, 2024, from https://www.statista.com/statistics/1028833/south-korea-most-popular-spa-clothing-brands-by-young-people/
Univ Tomorrow. "Most popular SPA clothing brands among Millennials and Gen Z in South Korea as of July 2019." Chart. October 29, 2019. Statista. Accessed December 25, 2024. https://www.statista.com/statistics/1028833/south-korea-most-popular-spa-clothing-brands-by-young-people/
Univ Tomorrow. (2019). Most popular SPA clothing brands among Millennials and Gen Z in South Korea as of July 2019. Statista. Statista Inc.. Accessed: December 25, 2024. https://www.statista.com/statistics/1028833/south-korea-most-popular-spa-clothing-brands-by-young-people/
Univ Tomorrow. "Most Popular Spa Clothing Brands among Millennials and Gen Z in South Korea as of July 2019." Statista, Statista Inc., 29 Oct 2019, https://www.statista.com/statistics/1028833/south-korea-most-popular-spa-clothing-brands-by-young-people/
Univ Tomorrow, Most popular SPA clothing brands among Millennials and Gen Z in South Korea as of July 2019 Statista, https://www.statista.com/statistics/1028833/south-korea-most-popular-spa-clothing-brands-by-young-people/ (last visited December 25, 2024)
Most popular SPA clothing brands among Millennials and Gen Z in South Korea as of July 2019 [Graph], Univ Tomorrow, October 29, 2019. [Online]. Available: https://www.statista.com/statistics/1028833/south-korea-most-popular-spa-clothing-brands-by-young-people/