Popular health and beauty drugstores among Millennials and Gen Z South Korea 2019

Published by
Nina Jobst,
Jun 26, 2024
According to a survey in South Korea in 2019, Olive Young was by far the most popular of the health and beauty drugstore brands in South Korea among Millennials and Generation Zs (aged 19 to 34), with almost 87 brand power index (BPI) points. Olive Young had more than three times the points of the second-ranking LOHB's.

Most popular health and beauty drugstores among Millennials and Gen Z in South Korea as of July 2019

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Release date

October 2019

Region

South Korea

Survey time period

July 23 to July 30, 2019

Number of respondents

1,000 respondents

Age group

19-34 years old

Method of interview

Online panel

Supplementary notes

*BPI (Brand Power Index) = 0.2031*F + 0.6754*L + 0.1214*I

F (Familiarity) means familiarity with the brands.
L (Loyalty) means preference for the brands.
I (Image) means the cost efficiency and trendiness of the brands.

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