According to a survey in South Korea in 2019, Innisfree was the most popular cosmetic brand among Millennials and Generation Zs (aged 19 to 34) in South Korea with around 48 brand power index (BPI) points in 2019. After Innisfree came Chanel and Saint Laurent, both around 30 points. While these two had lower brand familiarity compared to other brands such as Missha, they had higher brand loyalty.
Most popular cosmetic brands among Millennials and Gen Z in South Korea as of July 2019
*BPI (Brand Power Index) = 0.2031*F + 0.6754*L + 0.1214*I
F (Familiarity) means familiarity with the brands.
L (Loyalty) means preference for the brands.
I (Image) means the cost efficiency and trendiness of the brands.
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Univ Tomorrow. (October 29, 2019). Most popular cosmetic brands among Millennials and Gen Z in South Korea as of July 2019 [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1028796/south-korea-most-popular-cosmetic-brands-by-young-people/
Univ Tomorrow. "Most popular cosmetic brands among Millennials and Gen Z in South Korea as of July 2019." Chart. October 29, 2019. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1028796/south-korea-most-popular-cosmetic-brands-by-young-people/
Univ Tomorrow. (2019). Most popular cosmetic brands among Millennials and Gen Z in South Korea as of July 2019. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1028796/south-korea-most-popular-cosmetic-brands-by-young-people/
Univ Tomorrow. "Most Popular Cosmetic Brands among Millennials and Gen Z in South Korea as of July 2019." Statista, Statista Inc., 29 Oct 2019, https://www.statista.com/statistics/1028796/south-korea-most-popular-cosmetic-brands-by-young-people/
Univ Tomorrow, Most popular cosmetic brands among Millennials and Gen Z in South Korea as of July 2019 Statista, https://www.statista.com/statistics/1028796/south-korea-most-popular-cosmetic-brands-by-young-people/ (last visited November 21, 2024)
Most popular cosmetic brands among Millennials and Gen Z in South Korea as of July 2019 [Graph], Univ Tomorrow, October 29, 2019. [Online]. Available: https://www.statista.com/statistics/1028796/south-korea-most-popular-cosmetic-brands-by-young-people/