Popular food delivery apps among Millennials and Gen Z South Korea 2020

Published by
Nina Jobst,
Jun 26, 2024
According to a survey in South Korea in 2020, Baemin was the most popular food delivery app among Millennials and Gen Z in South Korea, with a brand power index (BPI) score of over 70 points. Baemin scored higher among female respondents, while second place Yogiyo showed little variance in BPI score regardless of gender, age, or economic activity.

Most popular food delivery apps among Millennials and Gen Z in South Korea in 2020

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Release date

October 2020

Region

South Korea

Survey time period

July 24 to August 15, 2020

Number of respondents

1,000 respondents

Age group

19-34 years old

Method of interview

Online panel

Supplementary notes

*MZ-BPI (Millennial-Z Brand Power Index) = 0.1854*F + 0.7083*L + 0.1062*I

F (Familiarity) means familiarity with the brands.
L (Loyalty) means preference for the brands.
I (Image) means the cost efficiency and trendiness of the brands.

**merged into Yogiyo in August 2020

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