Popular lifestyle shopping mall brands among Millennials and Gen Z South Korea 2020

Published by
Nina Jobst,
Jun 26, 2024
According to a survey in South Korea in 2020, Daiso was the most popular lifestyle shopping mall brand among South Korean Millennials and Gen Z with 50.4 brand power index (BPI) points. After Daiso came IKEA in second place with around 45 points, with following brands scoring significantly lower than the two leading stores.

Most popular lifestyle shopping mall brands among Millennials and Gen Z in South Korea in 2020

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Release date

October 2020

Region

South Korea

Survey time period

July 24 to August 15, 2020

Number of respondents

1,000 respondents

Age group

19-34 years old

Method of interview

Online panel

Supplementary notes

*MZ-BPI (Millennial-Z Brand Power Index) = 0.1854*F + 0.7083*L + 0.1062*I

F (Familiarity) means familiarity with the brands.
L (Loyalty) means preference for the brands.
I (Image) means the cost efficiency and trendiness of the brands.

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