According to a survey in South Korea in 2020, Daiso was the most popular lifestyle shopping mall brand among South Korean Millennials and Gen Z with 50.4 brand power index (BPI) points. After Daiso came IKEA in second place with around 45 points, with following brands scoring significantly lower than the two leading stores.
Most popular lifestyle shopping mall brands among Millennials and Gen Z in South Korea in 2020
F (Familiarity) means familiarity with the brands.
L (Loyalty) means preference for the brands.
I (Image) means the cost efficiency and trendiness of the brands.
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Univ Tomorrow. (October 30, 2020). Most popular lifestyle shopping mall brands among Millennials and Gen Z in South Korea in 2020 [Graph]. In Statista. Retrieved November 05, 2024, from https://www.statista.com/statistics/1028478/south-korea-most-popular-lifestyle-shopping-mall-brands-by-young-people/
Univ Tomorrow. "Most popular lifestyle shopping mall brands among Millennials and Gen Z in South Korea in 2020." Chart. October 30, 2020. Statista. Accessed November 05, 2024. https://www.statista.com/statistics/1028478/south-korea-most-popular-lifestyle-shopping-mall-brands-by-young-people/
Univ Tomorrow. (2020). Most popular lifestyle shopping mall brands among Millennials and Gen Z in South Korea in 2020. Statista. Statista Inc.. Accessed: November 05, 2024. https://www.statista.com/statistics/1028478/south-korea-most-popular-lifestyle-shopping-mall-brands-by-young-people/
Univ Tomorrow. "Most Popular Lifestyle Shopping Mall Brands among Millennials and Gen Z in South Korea in 2020." Statista, Statista Inc., 30 Oct 2020, https://www.statista.com/statistics/1028478/south-korea-most-popular-lifestyle-shopping-mall-brands-by-young-people/
Univ Tomorrow, Most popular lifestyle shopping mall brands among Millennials and Gen Z in South Korea in 2020 Statista, https://www.statista.com/statistics/1028478/south-korea-most-popular-lifestyle-shopping-mall-brands-by-young-people/ (last visited November 05, 2024)
Most popular lifestyle shopping mall brands among Millennials and Gen Z in South Korea in 2020 [Graph], Univ Tomorrow, October 30, 2020. [Online]. Available: https://www.statista.com/statistics/1028478/south-korea-most-popular-lifestyle-shopping-mall-brands-by-young-people/