Most popular online shopping mall brands by young people South Korea 2018

Published by
Nina Jobst,
Aug 24, 2021
According to the survey, Coupang was the most popular online shopping mall brands among young people in their 20s in South Korea with 230 brand power index (BPI) points in 2018. The second popular online shopping mall brand in South Korea was 11street with 156 points.

Most popular online shopping mall brands among young people in their 20s in South Korea as of July 2018

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Release date

November 2018

Region

South Korea

Survey time period

July 20 to July 29, 2018

Number of respondents

976 respondents

Age group

20-29 years old

Method of interview

Online panel

Supplementary notes

*BPI (Brand Power Index) = 2.6*F + 2.1*L + 3.9*CE + 1.5*f

F(Familiarity) means familiarity with the brands.
L(Loyalty) means preference on the brands.
CE(Cost-Effectiveness) means cost efficiency of the brands.
f(fit) means suitability of the brands with the images of twenties.

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