As of December 2024, there were some 32 million Facebook users in South Africa, accounting for 51.8 percent of the population of the country. Overall, 61.4 percent of users were aged 18 to 34 years, which represented the majority of users. Just 4.2 percent of users were aged between 55 and 64 years.
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Overview
Social media users
Benchmark
Facebook Messenger
User Engagement
Marketing and advertising
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