In 2024, Brown-Forman's whiskey category generated about 2.8 billion U.S. dollars in net sales worldwide. Brown-Forman's brand portfolio includes Jack Daniel's, Southern Comfort, Finlandia Vodka, Woodford Reserve Bourbon, Canadian Mist, Early Times, Old Forester, and Korbel champagne.
Brown-Forman's global net sales from 2017 to 2024, by product category
(in million U.S. dollars)
Fiscal years ending April 30, based on a 52/53-week year.
Supplementary notes
*Includes all whiskey spirits and whiskey-based flavored liqueurs, ready-to-drink, and ready-to-pour products. The brands included in this category are the Jack Daniel's family of brands, Woodford Reserve, Canadian Mist, GlenDronach, BenRiach, Glenglassaugh, Old Forester, Early Times, Slane Irish Whiskey, and Coopers' Craft.
**Includes el Jimador, Herradura, New Mix, Pepe Lopez, and Antiguo.
***Includes Finlandia.
****Includes Korbel Champagne and Sonoma-Cutrer wines.
*****Includes net sales of used barrels, bulk whiskey and wine, and contract bottling regardless of customer location.
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Brown-Forman. (June 5, 2024). Brown-Forman's global net sales from 2017 to 2024, by product category (in million U.S. dollars) [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1026250/global-net-sales-of-the-brown-forman-corporation-by-product-category/
Brown-Forman. "Brown-Forman's global net sales from 2017 to 2024, by product category (in million U.S. dollars)." Chart. June 5, 2024. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1026250/global-net-sales-of-the-brown-forman-corporation-by-product-category/
Brown-Forman. (2024). Brown-Forman's global net sales from 2017 to 2024, by product category (in million U.S. dollars). Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1026250/global-net-sales-of-the-brown-forman-corporation-by-product-category/
Brown-Forman. "Brown-forman's Global Net Sales from 2017 to 2024, by Product Category (in Million U.S. Dollars)." Statista, Statista Inc., 5 Jun 2024, https://www.statista.com/statistics/1026250/global-net-sales-of-the-brown-forman-corporation-by-product-category/
Brown-Forman, Brown-Forman's global net sales from 2017 to 2024, by product category (in million U.S. dollars) Statista, https://www.statista.com/statistics/1026250/global-net-sales-of-the-brown-forman-corporation-by-product-category/ (last visited December 21, 2024)
Brown-Forman's global net sales from 2017 to 2024, by product category (in million U.S. dollars) [Graph], Brown-Forman, June 5, 2024. [Online]. Available: https://www.statista.com/statistics/1026250/global-net-sales-of-the-brown-forman-corporation-by-product-category/
