The market share of press advertising gradually decreased in recent years in Russia, accounting for 1.4 percent of the total ad spending in 2021. The internet advertising expenditure, on the contrary, steadily increased every year, having occupied over 54 percent of the market.
Distribution of advertising expenditure in Russia from 2000 to 2021, by medium
The 2021 distribution was calculated manually based on the advertising spending on each medium and the total spending, which were provided by the source.
Figures might not sum up to 100 due to rounding.
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Russian Association of Communication Agencies. (May 18, 2022). Distribution of advertising expenditure in Russia from 2000 to 2021, by medium [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/1025726/russia-advertising-expenditure-share-by-medium/
Russian Association of Communication Agencies. "Distribution of advertising expenditure in Russia from 2000 to 2021, by medium." Chart. May 18, 2022. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/1025726/russia-advertising-expenditure-share-by-medium/
Russian Association of Communication Agencies. (2022). Distribution of advertising expenditure in Russia from 2000 to 2021, by medium. Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/1025726/russia-advertising-expenditure-share-by-medium/
Russian Association of Communication Agencies. "Distribution of Advertising Expenditure in Russia from 2000 to 2021, by Medium." Statista, Statista Inc., 18 May 2022, https://www.statista.com/statistics/1025726/russia-advertising-expenditure-share-by-medium/
Russian Association of Communication Agencies, Distribution of advertising expenditure in Russia from 2000 to 2021, by medium Statista, https://www.statista.com/statistics/1025726/russia-advertising-expenditure-share-by-medium/ (last visited December 30, 2024)
Distribution of advertising expenditure in Russia from 2000 to 2021, by medium [Graph], Russian Association of Communication Agencies, May 18, 2022. [Online]. Available: https://www.statista.com/statistics/1025726/russia-advertising-expenditure-share-by-medium/
