Impossible was by far the fastest-growing frozen meat substitute brand in the United States in mid-2023. During the 12 weeks ended August 13, 2023, the Impossible brand witnessed a 16.4 percent growth in sales. It was the only brand with any growth in the category.
Sales value changes of the leading frozen meat substitute brands in the United States in mid-2023
Total U.S. sales through supermarkets, drugstores, mass merchants, military commissaries and select club and dollar stores for the 12 weeks ended August 13, 2023.
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Frozen & Refrigerated Buyer. (September 29, 2023). Sales value changes of the leading frozen meat substitute brands in the United States in mid-2023 [Graph]. In Statista. Retrieved December 24, 2024, from https://www.statista.com/statistics/1022080/sales-growth-frozen-meat-substitute-brand/
Frozen & Refrigerated Buyer. "Sales value changes of the leading frozen meat substitute brands in the United States in mid-2023." Chart. September 29, 2023. Statista. Accessed December 24, 2024. https://www.statista.com/statistics/1022080/sales-growth-frozen-meat-substitute-brand/
Frozen & Refrigerated Buyer. (2023). Sales value changes of the leading frozen meat substitute brands in the United States in mid-2023. Statista. Statista Inc.. Accessed: December 24, 2024. https://www.statista.com/statistics/1022080/sales-growth-frozen-meat-substitute-brand/
Frozen & Refrigerated Buyer. "Sales Value Changes of The Leading Frozen Meat Substitute Brands in The United States in Mid-2023." Statista, Statista Inc., 29 Sep 2023, https://www.statista.com/statistics/1022080/sales-growth-frozen-meat-substitute-brand/
Frozen & Refrigerated Buyer, Sales value changes of the leading frozen meat substitute brands in the United States in mid-2023 Statista, https://www.statista.com/statistics/1022080/sales-growth-frozen-meat-substitute-brand/ (last visited December 24, 2024)
Sales value changes of the leading frozen meat substitute brands in the United States in mid-2023 [Graph], Frozen & Refrigerated Buyer, September 29, 2023. [Online]. Available: https://www.statista.com/statistics/1022080/sales-growth-frozen-meat-substitute-brand/