Online ad revenue distribution in China 2022, by ad format

Published by
Lai Lin Thomala,
May 23, 2023
In 2022, e-commerce advertising accounted for two-fifths of the total online advertising revenue in China. The figure was estimated to grow to 42.9 percent byu 2025. News feed advertising was another powerhouse with a 39 percent of revenue share.

Distribution of online advertising revenue in China in 2022, by ad format and type

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Release date

May 2023

Region

China

Survey time period

2022

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Statistics on " Digital publishing in China "

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Other statistics that may interest you Digital publishing in China

Overview

3

Online advertising

4

Online education

4

Online gaming

4

Digital music

4

E-books/e-reading

4

Further related statistics

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Statistics

Topics

Digital publishing in ChinaDigital music industry in ChinaInternet usage in ChinaOnline videos in ChinaMedia industry in China
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