E-commerce advertising market value in China 2015-2023

Published by
Lai Lin Thomala,
Jun 23, 2023
This statistic illustrates the value of e-commerce advertising market in China from 2015 to 2020 and projections until 2023. In 2020, the value of China's e-commerce advertising market reached nearly 305.7 billion yuan.

Value of e-commerce advertising market in China from 2015 to 2020 with forecasts until 2023 (in billion yuan)

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Release date

September 2021

Region

China

Survey time period

2015 to 2020

Supplementary notes

*Estimate.

One yuan equals approximately 0.15 U.S. dollars and 0.13 euros (as of October 2021).

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E-mail and mobile advertising

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Social media advertising

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Video/display advertising and other formats

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Consumer behavior

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