Short video advertisement market growth rate in China 2017-2023

Published by
Lai Lin Thomala,
Jun 23, 2023
In 2020, the short video advertising market in China increased by around 67.1 percent compared to the previous year. The market growth peaked in 2018 and was projected to slow down to 23.5 percent by 2023. ByteDance, Kuwaishou, Baidu, and Tencent owned the most popular short video apps in China.

Annual growth rate of short video advertising market in China from 2017 to 2020 with a forecast until 2023

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Release date

September 2021

Region

China

Survey time period

2017 to 2020

Supplementary notes

*Estimate.

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Online video advertising in JapanAdvertising in JapanStreaming in JapanSocial media usage in JapanMobile internet usage in Japan
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