In 2020, the short video ad revenue reached nearly 134 billion yuan in China. The ad spending growth peaked in 2018 and was projected to slow down to 23.5 percent by 2023. Douyin and Kuaishou are among the largest short video platforms in the country.
Annual revenue of short video advertising market in China from 2016 to 2020 with a forecast until 2023
(in billion yuan)
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iResearch. (September 14, 2021). Annual revenue of short video advertising market in China from 2016 to 2020 with a forecast until 2023 (in billion yuan) [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1021588/china-short-video-advertising-market-revenue/
iResearch. "Annual revenue of short video advertising market in China from 2016 to 2020 with a forecast until 2023 (in billion yuan)." Chart. September 14, 2021. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1021588/china-short-video-advertising-market-revenue/
iResearch. (2021). Annual revenue of short video advertising market in China from 2016 to 2020 with a forecast until 2023 (in billion yuan). Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1021588/china-short-video-advertising-market-revenue/
iResearch. "Annual Revenue of Short Video Advertising Market in China from 2016 to 2020 with a Forecast until 2023 (in Billion Yuan)." Statista, Statista Inc., 14 Sep 2021, https://www.statista.com/statistics/1021588/china-short-video-advertising-market-revenue/
iResearch, Annual revenue of short video advertising market in China from 2016 to 2020 with a forecast until 2023 (in billion yuan) Statista, https://www.statista.com/statistics/1021588/china-short-video-advertising-market-revenue/ (last visited December 22, 2024)
Annual revenue of short video advertising market in China from 2016 to 2020 with a forecast until 2023 (in billion yuan) [Graph], iResearch, September 14, 2021. [Online]. Available: https://www.statista.com/statistics/1021588/china-short-video-advertising-market-revenue/
