Short video ads share in total advertising revenue in China 2018-2023

Published by
Lai Lin Thomala,
Jun 23, 2023
In 2020, the short video advertising revenue made up about 17.4 percent of the total online ad spending in China and the share was expected to surpass 25 percent by 2023. E-commerce advertising and search engine advertising were the two major segment in China's online ad market.

Share of short video advertisement in the total advertising revenue in China in 2018 and 2020 with a forecast until 2023

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Release date

September 2021

Region

China

Survey time period

2018 to 2020

Supplementary notes

*Estimate.

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Topics

Advertising in ChinaLuxury marketing in ChinaMedia industry in ChinaInfluencer/KOL marketing in ChinaSocial media marketing in China
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