E-commerce has become one of the main revenue drivers in China's online advertising market. In 2020, the e-commerce ad revenue accounted for around 40 percent of the total online advertising spending in the country.
Share of e-commerce advertisement in the total online advertising revenue in China from 2015 to 2020 with a forecast until 2023
E-commece advertisement includes the revenue of vertical search ads and display ads on shopping sites and social e-commerce platforms, such as Taobao, Qunar, and Pinduoduo.
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iResearch. (September 14, 2021). Share of e-commerce advertisement in the total online advertising revenue in China from 2015 to 2020 with a forecast until 2023 [Graph]. In Statista. Retrieved December 25, 2024, from https://www.statista.com/statistics/1021548/china-ecommerce-advertising-revenue-share/
iResearch. "Share of e-commerce advertisement in the total online advertising revenue in China from 2015 to 2020 with a forecast until 2023." Chart. September 14, 2021. Statista. Accessed December 25, 2024. https://www.statista.com/statistics/1021548/china-ecommerce-advertising-revenue-share/
iResearch. (2021). Share of e-commerce advertisement in the total online advertising revenue in China from 2015 to 2020 with a forecast until 2023. Statista. Statista Inc.. Accessed: December 25, 2024. https://www.statista.com/statistics/1021548/china-ecommerce-advertising-revenue-share/
iResearch. "Share of E-commerce Advertisement in The Total Online Advertising Revenue in China from 2015 to 2020 with a Forecast until 2023." Statista, Statista Inc., 14 Sep 2021, https://www.statista.com/statistics/1021548/china-ecommerce-advertising-revenue-share/
iResearch, Share of e-commerce advertisement in the total online advertising revenue in China from 2015 to 2020 with a forecast until 2023 Statista, https://www.statista.com/statistics/1021548/china-ecommerce-advertising-revenue-share/ (last visited December 25, 2024)
Share of e-commerce advertisement in the total online advertising revenue in China from 2015 to 2020 with a forecast until 2023 [Graph], iResearch, September 14, 2021. [Online]. Available: https://www.statista.com/statistics/1021548/china-ecommerce-advertising-revenue-share/
