TV advertising revenue in China 2021-2023

Published by
Lai Lin Thomala,
Oct 30, 2024

In 2023, the revenue of television advertising in China amounted to about 52 billion yuan, indicating a continuous shrink over the recent few years. When compared to other traditional advertising channels, TV advertising remains the strongest segment among all.

Annual TV advertising spending in China from 2021 to 2023 (in billion yuan)

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Release date

May 2024

Region

China

Survey time period

2021 to 2023

Supplementary notes

One yuan equals approximately 0.14 U.S. dollars and 0.13 euros (as of October 2024).

Figures have been rounded for a better understanding.

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Key figures

7

Traditional advertising

6

Online advertising

5

Mobile advertising

6

Largest advertisers

7

Further related statistics

17

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Topics

Advertising in ChinaAdvertising worldwideAdvertising industry in IndiaMedia industry in ChinaAdvertising in BRIC countries
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