As of May 2022, North America was the region with the highest average cost per installation (CPI) and cost per action (CPA) worldwide. While the CPI there amounted to 4.74 U.S. dollars, the CPA was 32.52 U.S. dollars.
Average cost per installation (CPI) and cost per action (CPA) of shopping apps worldwide as of May 2022, by region
(in U.S. dollars)
Characteristic
Cost per installation (CPI)
Cost per action (CPA)
NAR
4.74
32.52
EMEA
2.95
17.79
LATAM
1.42
6.82
APAC
2.51
6.72
Created with Highcharts 7.2.2Average cost in U.S. dollars4.744.742.952.951.421.422.512.5132.5232.5217.7917.796.826.826.726.72Cost per installation (CPI)Cost per action (CPA)NAREMEALATAMAPAC
010203040
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Liftoff. (July 12, 2022). Average cost per installation (CPI) and cost per action (CPA) of shopping apps worldwide as of May 2022, by region (in U.S. dollars) [Graph]. In Statista. Retrieved April 27, 2025, from https://www.statista.com/statistics/1021316/mobile-shopping-app-cost-to-install-costs-region/
Liftoff. "Average cost per installation (CPI) and cost per action (CPA) of shopping apps worldwide as of May 2022, by region (in U.S. dollars)." Chart. July 12, 2022. Statista. Accessed April 27, 2025. https://www.statista.com/statistics/1021316/mobile-shopping-app-cost-to-install-costs-region/
Liftoff. (2022). Average cost per installation (CPI) and cost per action (CPA) of shopping apps worldwide as of May 2022, by region (in U.S. dollars). Statista. Statista Inc.. Accessed: April 27, 2025. https://www.statista.com/statistics/1021316/mobile-shopping-app-cost-to-install-costs-region/
Liftoff. "Average Cost per Installation (Cpi) and Cost per Action (Cpa) of Shopping Apps Worldwide as of May 2022, by Region (in U.S. Dollars)." Statista, Statista Inc., 12 Jul 2022, https://www.statista.com/statistics/1021316/mobile-shopping-app-cost-to-install-costs-region/
Liftoff, Average cost per installation (CPI) and cost per action (CPA) of shopping apps worldwide as of May 2022, by region (in U.S. dollars) Statista, https://www.statista.com/statistics/1021316/mobile-shopping-app-cost-to-install-costs-region/ (last visited April 27, 2025)
Average cost per installation (CPI) and cost per action (CPA) of shopping apps worldwide as of May 2022, by region (in U.S. dollars) [Graph], Liftoff, July 12, 2022. [Online]. Available: https://www.statista.com/statistics/1021316/mobile-shopping-app-cost-to-install-costs-region/
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