Digital reading market size in China 2016-2022
With a market size of over 46 billion yuan in 2022, the digital reading sector was a mere fraction in the one-trillion-yuan worth digital publishing industry in China. With an increasing protection of IP, the digital publishing business was projected to expand steadily in the next couple of years in China.
Significant revenue generators
Of the overall digital reading revenue earned, a major chunk was contributed by subscriptions while copyrights accounted for about 12 percent of the earnings. Literature has been the most popular e-Book genre among Chinese readers. Some of the prominent online literature companies included Zhangyue, QQ Reader, and Tencent-backed China Literature (Yuewen).
China’s e-readership
Digital reading market in China cannot boast of being as large as other online sectors like video and gaming. Yet, the nation houses about 492 million online readers, with over 30 million literary works available on the internet in 2021. More and more internet authors and writers have also emerged within this market over the years, amounting to 23 million in 2022.
Significant revenue generators
Of the overall digital reading revenue earned, a major chunk was contributed by subscriptions while copyrights accounted for about 12 percent of the earnings. Literature has been the most popular e-Book genre among Chinese readers. Some of the prominent online literature companies included Zhangyue, QQ Reader, and Tencent-backed China Literature (Yuewen).
China’s e-readership
Digital reading market in China cannot boast of being as large as other online sectors like video and gaming. Yet, the nation houses about 492 million online readers, with over 30 million literary works available on the internet in 2021. More and more internet authors and writers have also emerged within this market over the years, amounting to 23 million in 2022.
