According to a survey on Korean cultural content in 2021 in Taiwan, around 37.2 percent of the respondents stated that celebrities' use of products or their advertisements were the main positive aspects for consumers' impression of Korean beauty products.
Main positive aspects for consumers' impression of Korean beauty products in Taiwan in 2021
Characteristic
Share of respondents
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Korean Foundation for International Cultural Exchange. (February 14, 2022). Main positive aspects for consumers' impression of Korean beauty products in Taiwan in 2021 [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1018221/south-korea-factors-korean-beauty-products-positive-in-taiwan/
Korean Foundation for International Cultural Exchange. "Main positive aspects for consumers' impression of Korean beauty products in Taiwan in 2021." Chart. February 14, 2022. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1018221/south-korea-factors-korean-beauty-products-positive-in-taiwan/
Korean Foundation for International Cultural Exchange. (2022). Main positive aspects for consumers' impression of Korean beauty products in Taiwan in 2021. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1018221/south-korea-factors-korean-beauty-products-positive-in-taiwan/
Korean Foundation for International Cultural Exchange. "Main Positive Aspects for Consumers' Impression of Korean Beauty Products in Taiwan in 2021." Statista, Statista Inc., 14 Feb 2022, https://www.statista.com/statistics/1018221/south-korea-factors-korean-beauty-products-positive-in-taiwan/
Korean Foundation for International Cultural Exchange, Main positive aspects for consumers' impression of Korean beauty products in Taiwan in 2021 Statista, https://www.statista.com/statistics/1018221/south-korea-factors-korean-beauty-products-positive-in-taiwan/ (last visited August 24, 2024)
Main positive aspects for consumers' impression of Korean beauty products in Taiwan in 2021 [Graph], Korean Foundation for International Cultural Exchange, February 14, 2022. [Online]. Available: https://www.statista.com/statistics/1018221/south-korea-factors-korean-beauty-products-positive-in-taiwan/