Main factors for positive opinion K-beauty products in Japan 2021

Published by
Nina Jobst,
Jun 25, 2024
In a survey on Korean cultural content in 2021 in Japan, around 42.8 percent of the respondents stated that the low price compared to the quality is the main positive aspect for consumers' impression of Korean beauty products.

Main positive aspects for consumers' impression of Korean beauty products in Japan in 2021

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Release date

February 2022

Region

Japan, South Korea

Survey time period

November 1, 2020 to October 31, 2021

Number of respondents

180 respondents

Age group

15-59 years old

Special properties

people who experienced South Korean beauty content

Method of interview

Online panel

Supplementary notes

Original question: "What do you think positively influences the impression of Korean beauty products in your country?"

Multiple answers were accepted.

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