In 2023, around 10.3 percent of respondents answered what hindered them from enjoying South Korean beauty products was the high price compared to the quality of the product. Around 9 percent answered it was because it didn't match with their skin type.
Main negative influence on consumers' impression of Korean beauty products worldwide in 2023
people who experienced South Korean beauty content
Method of interview
Online panel
Supplementary notes
Surveyed countries and territories include China, Japan, Vietnam, Taiwan, Thailand, Malaysia, Indonesia, India, Kazakhstan, Australia, United States, Canada, Brazil, Argentina, Mexico, France, England, Italy, Spain, Germany, Russia, Turkey, United Arab Emirates, Saudi Arabia, Egypt, and South Africa.
Original question: "What do you think negatively influences the impression of Korean beauty products in your country?"
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Korean Foundation for International Cultural Exchange. (April 2, 2024). Main negative influence on consumers' impression of Korean beauty products worldwide in 2023 [Graph]. In Statista. Retrieved December 19, 2024, from https://www.statista.com/statistics/1018011/south-korea-factors-korean-beauty-products-negative-worldwide/
Korean Foundation for International Cultural Exchange. "Main negative influence on consumers' impression of Korean beauty products worldwide in 2023." Chart. April 2, 2024. Statista. Accessed December 19, 2024. https://www.statista.com/statistics/1018011/south-korea-factors-korean-beauty-products-negative-worldwide/
Korean Foundation for International Cultural Exchange. (2024). Main negative influence on consumers' impression of Korean beauty products worldwide in 2023. Statista. Statista Inc.. Accessed: December 19, 2024. https://www.statista.com/statistics/1018011/south-korea-factors-korean-beauty-products-negative-worldwide/
Korean Foundation for International Cultural Exchange. "Main Negative Influence on Consumers' Impression of Korean Beauty Products Worldwide in 2023." Statista, Statista Inc., 2 Apr 2024, https://www.statista.com/statistics/1018011/south-korea-factors-korean-beauty-products-negative-worldwide/
Korean Foundation for International Cultural Exchange, Main negative influence on consumers' impression of Korean beauty products worldwide in 2023 Statista, https://www.statista.com/statistics/1018011/south-korea-factors-korean-beauty-products-negative-worldwide/ (last visited December 19, 2024)
Main negative influence on consumers' impression of Korean beauty products worldwide in 2023 [Graph], Korean Foundation for International Cultural Exchange, April 2, 2024. [Online]. Available: https://www.statista.com/statistics/1018011/south-korea-factors-korean-beauty-products-negative-worldwide/
