Main factors for negative opinion K-beauty products in India 2021

Published by
Nina Jobst,
Jun 25, 2024
According to a survey on Korean cultural contents in 2021 in India, around 31.4 percent of the participants stated that the high price compared to the quality was the main negative influence on consumers' impression of Korean beauty products.

Main negative influence on consumers' impression of Korean beauty products in India in 2021

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Release date

February 2022

Region

India, South Korea

Survey time period

November 1, 2020 to October 31, 2021

Number of respondents

309 respondents

Age group

15-59 years old

Special properties

people who experienced South Korean beauty content

Method of interview

Online panel

Supplementary notes

Original question: "What do you think negatively influences the impression of Korean beauty products in your country?"

Multiple answers were accepted.

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