Main factors for negative opinion K-beauty products in Thailand 2021

Published by
Nina Jobst,
Jun 25, 2024
In a survey on Korean cultural content in 2021 in Thailand, participants were asked about the main negative influence on consumers' impression of Korean beauty. About 30.5 percent of the respondents stated that they had no negative impression of Korean beauty products. However, around 27.8 percent of respondents stated that the high price compared to the quality was a negative factor of K-beauty.

Main negative influence on consumers' impression of Korean beauty products in Thailand in 2021

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Release date

February 2022

Region

South Korea, Thailand

Survey time period

November 1, 2020 to October 31, 2021

Number of respondents

266 respondents

Age group

15-59 years old

Special properties

people who experienced South Korean beauty content

Method of interview

Online panel

Supplementary notes

Original question: "What do you think negatively influences the impression of Korean beauty products in your country?"

Multiple answers were accepted.

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