TV ad spend share in India 2023, by product category

Published by
Tanushree Basuroy,
Mar 14, 2024

FMCG continued to account for the highest share of television advertising spending in India in 2023, at about 47 percent. Trailing second, the e-commerce category's contribution decreased by four percent compared to the previous year. E-commerce and education made up the top three that year.

Television ad spend distribution across India in 2023, by product category

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Release date

March 2024

Region

India

Survey time period

2023

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Statistics on " Advertising in India "

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Other statistics that may interest you Advertising in India

Global comparison

3

Indian ad market

4

Television

5

Print

6

Other traditional segments

5

Digital ads

4

Further related statistics

17

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Topics

Advertising industry in IndiaDigital advertising in IndiaDigital marketing in IndiaMedia and entertainment in IndiaSocial media advertising in India
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