FMCG continued to account for the highest share of television advertising spending in India in 2023, at about 47 percent. Trailing second, the e-commerce category's contribution decreased by four percent compared to the previous year. E-commerce and education made up the top three that year.
Television ad spend distribution across India in 2023, by product category
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Ad spend share
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EY, & FICCI. (March 12, 2024). Television ad spend distribution across India in 2023, by product category [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1016783/india-tv-ad-spend-share-by-product-category/
EY, und FICCI. "Television ad spend distribution across India in 2023, by product category." Chart. March 12, 2024. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1016783/india-tv-ad-spend-share-by-product-category/
EY, FICCI. (2024). Television ad spend distribution across India in 2023, by product category. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1016783/india-tv-ad-spend-share-by-product-category/
EY, and FICCI. "Television Ad Spend Distribution across India in 2023, by Product Category." Statista, Statista Inc., 12 Mar 2024, https://www.statista.com/statistics/1016783/india-tv-ad-spend-share-by-product-category/
EY & FICCI, Television ad spend distribution across India in 2023, by product category Statista, https://www.statista.com/statistics/1016783/india-tv-ad-spend-share-by-product-category/ (last visited July 22, 2024)
Television ad spend distribution across India in 2023, by product category [Graph], EY, & FICCI, March 12, 2024. [Online]. Available: https://www.statista.com/statistics/1016783/india-tv-ad-spend-share-by-product-category/