Five Below: net sales in the United States 2014-2023

In the financial year 2022, Five Below net sales amounted to approximately 3.1 billion U.S. dollars in the United States, up from 2.8 billion recorded a year earlier.

Who is Five Below?

Five Below is a specialty value retailer offering a broad range of merchandise mostly priced at five U.S. dollars or below, with some items up to 10 U.S. dollars. The company opened its first store in Philadelphia back in 2002, and since then, it has been expanding throughout the United States. As of the end of 2023, the company operated 1,544 locations in the territory. The company targets tweens and teens with a broad assortment of product categories at differentiated prices. The retailer is constantly renewing its inventory to attract shoppers of different ages and socio-economic demographics.

Five Below’s competitive landscape

Five Below sits between a dollar store and a big-box retailer. In the dollar store segment, the company’s main competitors include Dollar Tree and Dollar General. While Dollar General only operates under the same brand name, Dollar Tree operates under the brands Dollar Tree, Family Dollar, and Dollar Tree Canada.