The statistic displays the results of a survey of tools and methods used to prove the success of marketing campaigns in Belgium in 2018, by type. The survey results show that as of 2018, the majority of communications experts surveyed preferred to use social media tracking tools to show the success of their campaigns. Approximately 65 percent of people surveyed indicated that they relied on social media to prove their last campaign's success, whereas just 25 percent of respondents relied on tracking cookies.
Thinking back to the last campaign you ran for your brand, which methods/tools were used to prove the success of the campaign?*
communications experts in advertising and creative agencies
Method of interview
Online interview
Supplementary notes
*The question was phrased by the source as follows: “Als u terugdenkt aan de laatste campagne die u heeft gedaan voor het merk waarvoor u werkt. Welke manieren/tools werden gebruikt oim de effectiviteit van uw laatste campagne te bewijzen?” (English: "Thinking back to the last campaign you ran for your brand, which methods/tools were used to prove the success of the campaign?")
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Effie Belgium. (March 1, 2019). Thinking back to the last campaign you ran for your brand, which methods/tools were used to prove the success of the campaign?* [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1015845/tools-and-methods-used-to-prove-success-of-marketing-camaigns-belgium-by-type/
Effie Belgium. "Thinking back to the last campaign you ran for your brand, which methods/tools were used to prove the success of the campaign?*." Chart. March 1, 2019. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1015845/tools-and-methods-used-to-prove-success-of-marketing-camaigns-belgium-by-type/
Effie Belgium. (2019). Thinking back to the last campaign you ran for your brand, which methods/tools were used to prove the success of the campaign?*. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1015845/tools-and-methods-used-to-prove-success-of-marketing-camaigns-belgium-by-type/
Effie Belgium. "Thinking Back to The Last Campaign You Ran for Your Brand, Which Methods/Tools Were Used to Prove The Success of The Campaign?*." Statista, Statista Inc., 1 Mar 2019, https://www.statista.com/statistics/1015845/tools-and-methods-used-to-prove-success-of-marketing-camaigns-belgium-by-type/
Effie Belgium, Thinking back to the last campaign you ran for your brand, which methods/tools were used to prove the success of the campaign?* Statista, https://www.statista.com/statistics/1015845/tools-and-methods-used-to-prove-success-of-marketing-camaigns-belgium-by-type/ (last visited December 22, 2024)
Thinking back to the last campaign you ran for your brand, which methods/tools were used to prove the success of the campaign?* [Graph], Effie Belgium, March 1, 2019. [Online]. Available: https://www.statista.com/statistics/1015845/tools-and-methods-used-to-prove-success-of-marketing-camaigns-belgium-by-type/
