In Italy, as of 2020, associations and political organizations was the B2C (business-to-consumer) industry that reported the highest rate of direct-emails that were opened by users, with almost 36 percent. It was followed by insurance, finance and banking, which reported an operating rate of 26.1 percent.
Share of opened direct e-mail marketing (DEM) e-mails in Italy in 2020, by B2C (business-to-consumer) industry
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MailUp. (April 23, 2021). Share of opened direct e-mail marketing (DEM) e-mails in Italy in 2020, by B2C (business-to-consumer) industry [Graph]. In Statista. Retrieved December 19, 2024, from https://www.statista.com/statistics/1015456/opening-rate-of-dem-e-mails-by-b2c-industry-in-italy/
MailUp. "Share of opened direct e-mail marketing (DEM) e-mails in Italy in 2020, by B2C (business-to-consumer) industry." Chart. April 23, 2021. Statista. Accessed December 19, 2024. https://www.statista.com/statistics/1015456/opening-rate-of-dem-e-mails-by-b2c-industry-in-italy/
MailUp. (2021). Share of opened direct e-mail marketing (DEM) e-mails in Italy in 2020, by B2C (business-to-consumer) industry. Statista. Statista Inc.. Accessed: December 19, 2024. https://www.statista.com/statistics/1015456/opening-rate-of-dem-e-mails-by-b2c-industry-in-italy/
MailUp. "Share of Opened Direct E-mail Marketing (Dem) E-mails in Italy in 2020, by B2c (Business-to-consumer) Industry." Statista, Statista Inc., 23 Apr 2021, https://www.statista.com/statistics/1015456/opening-rate-of-dem-e-mails-by-b2c-industry-in-italy/
MailUp, Share of opened direct e-mail marketing (DEM) e-mails in Italy in 2020, by B2C (business-to-consumer) industry Statista, https://www.statista.com/statistics/1015456/opening-rate-of-dem-e-mails-by-b2c-industry-in-italy/ (last visited December 19, 2024)
Share of opened direct e-mail marketing (DEM) e-mails in Italy in 2020, by B2C (business-to-consumer) industry [Graph], MailUp, April 23, 2021. [Online]. Available: https://www.statista.com/statistics/1015456/opening-rate-of-dem-e-mails-by-b2c-industry-in-italy/
