This statistic presents information regarding the leading categories of direct-to-consumer brands purchased by U.S. D2C shoppers in the past and the ones they are likely to try in the future. During the March 2019 survey, 52.1 percent of survey respondents stated that they had purchased something from a D2C brand in the personal care & beauty brand segment.
Leading categories of direct-to-consumer brands purchased by U.S. internet users in the past vs. will likely try in the future as of March 2019
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eMarketer. (May 20, 2019). Leading categories of direct-to-consumer brands purchased by U.S. internet users in the past vs. will likely try in the future as of March 2019 [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/1014047/d2c-brand-categories-purchase-rate-intention-usa/
eMarketer. "Leading categories of direct-to-consumer brands purchased by U.S. internet users in the past vs. will likely try in the future as of March 2019." Chart. May 20, 2019. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/1014047/d2c-brand-categories-purchase-rate-intention-usa/
eMarketer. (2019). Leading categories of direct-to-consumer brands purchased by U.S. internet users in the past vs. will likely try in the future as of March 2019. Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/1014047/d2c-brand-categories-purchase-rate-intention-usa/
eMarketer. "Leading Categories of Direct-to-consumer Brands Purchased by U.S. Internet Users in The past Vs. Will Likely Try in The Future as of March 2019." Statista, Statista Inc., 20 May 2019, https://www.statista.com/statistics/1014047/d2c-brand-categories-purchase-rate-intention-usa/
eMarketer, Leading categories of direct-to-consumer brands purchased by U.S. internet users in the past vs. will likely try in the future as of March 2019 Statista, https://www.statista.com/statistics/1014047/d2c-brand-categories-purchase-rate-intention-usa/ (last visited December 23, 2024)
Leading categories of direct-to-consumer brands purchased by U.S. internet users in the past vs. will likely try in the future as of March 2019 [Graph], eMarketer, May 20, 2019. [Online]. Available: https://www.statista.com/statistics/1014047/d2c-brand-categories-purchase-rate-intention-usa/
