Advertising expenditures accounted for 1.24 percent of Japan's nominal gross domestic product (GDP) in 2023, which stood at more than 591.5 trillion Japanese yen during that year. The share grew considerably after falling to 1.14 percent in 2020 due to the effects of the COVID-19 pandemic.
Advertising expenditure as share of nominal gross domestic product (GDP) in Japan from 2014 to 2023
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Dentsu. (February 27, 2024). Advertising expenditure as share of nominal gross domestic product (GDP) in Japan from 2014 to 2023 [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/1009927/japan-advertising-expenditure-as-gdp-share/
Dentsu. "Advertising expenditure as share of nominal gross domestic product (GDP) in Japan from 2014 to 2023." Chart. February 27, 2024. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/1009927/japan-advertising-expenditure-as-gdp-share/
Dentsu. (2024). Advertising expenditure as share of nominal gross domestic product (GDP) in Japan from 2014 to 2023. Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/1009927/japan-advertising-expenditure-as-gdp-share/
Dentsu. "Advertising Expenditure as Share of Nominal Gross Domestic Product (Gdp) in Japan from 2014 to 2023." Statista, Statista Inc., 27 Feb 2024, https://www.statista.com/statistics/1009927/japan-advertising-expenditure-as-gdp-share/
Dentsu, Advertising expenditure as share of nominal gross domestic product (GDP) in Japan from 2014 to 2023 Statista, https://www.statista.com/statistics/1009927/japan-advertising-expenditure-as-gdp-share/ (last visited November 22, 2024)
Advertising expenditure as share of nominal gross domestic product (GDP) in Japan from 2014 to 2023 [Graph], Dentsu, February 27, 2024. [Online]. Available: https://www.statista.com/statistics/1009927/japan-advertising-expenditure-as-gdp-share/
