Advertising expenditures accounted for 1.24 percent of Japan's nominal gross domestic product (GDP) in 2023, which stood at more than 591.5 trillion Japanese yen during that year. The share grew considerably after falling to 1.14 percent in 2020 due to the effects of the COVID-19 pandemic.
Advertising expenditure as share of nominal gross domestic product (GDP) in Japan from 2014 to 2023
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Dentsu. (February 27, 2024). Advertising expenditure as share of nominal gross domestic product (GDP) in Japan from 2014 to 2023 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1009927/japan-advertising-expenditure-as-gdp-share/
Dentsu. "Advertising expenditure as share of nominal gross domestic product (GDP) in Japan from 2014 to 2023." Chart. February 27, 2024. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1009927/japan-advertising-expenditure-as-gdp-share/
Dentsu. (2024). Advertising expenditure as share of nominal gross domestic product (GDP) in Japan from 2014 to 2023. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1009927/japan-advertising-expenditure-as-gdp-share/
Dentsu. "Advertising Expenditure as Share of Nominal Gross Domestic Product (Gdp) in Japan from 2014 to 2023." Statista, Statista Inc., 27 Feb 2024, https://www.statista.com/statistics/1009927/japan-advertising-expenditure-as-gdp-share/
Dentsu, Advertising expenditure as share of nominal gross domestic product (GDP) in Japan from 2014 to 2023 Statista, https://www.statista.com/statistics/1009927/japan-advertising-expenditure-as-gdp-share/ (last visited December 22, 2024)
Advertising expenditure as share of nominal gross domestic product (GDP) in Japan from 2014 to 2023 [Graph], Dentsu, February 27, 2024. [Online]. Available: https://www.statista.com/statistics/1009927/japan-advertising-expenditure-as-gdp-share/
