The statistic shows the result of a survey on the main criteria for the selection of influencers in Italy in 2019. The main selection parameter was the quality of the content the influencer posted in the web, while second was their reputation on social networks and online. Interestingly enough, the number of followers was the last criteria, among the five mentioned in the survey. Only 24 percent of the respondents considered it very often.
Which parameters do you follow in the selection process of influencers for marketing?
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Which parameters do you follow in the selection process of influencers for marketing?
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The source does not specify the survey type and the age of the respondents.
The source phrased the question as follows:"Quali parametri usi in fase di selezione?"
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ONIM. (January 1, 2019). Which parameters do you follow in the selection process of influencers for marketing? [Graph]. In Statista. Retrieved May 14, 2025, from https://www.statista.com/statistics/1007619/main-parameters-for-selection-of-influencer-in-im-in-italy/
ONIM. "Which parameters do you follow in the selection process of influencers for marketing?." Chart. January 1, 2019. Statista. Accessed May 14, 2025. https://www.statista.com/statistics/1007619/main-parameters-for-selection-of-influencer-in-im-in-italy/
ONIM. (2019). Which parameters do you follow in the selection process of influencers for marketing?. Statista. Statista Inc.. Accessed: May 14, 2025. https://www.statista.com/statistics/1007619/main-parameters-for-selection-of-influencer-in-im-in-italy/
ONIM. "Which Parameters Do You Follow in The Selection Process of Influencers for Marketing?." Statista, Statista Inc., 1 Jan 2019, https://www.statista.com/statistics/1007619/main-parameters-for-selection-of-influencer-in-im-in-italy/
ONIM, Which parameters do you follow in the selection process of influencers for marketing? Statista, https://www.statista.com/statistics/1007619/main-parameters-for-selection-of-influencer-in-im-in-italy/ (last visited May 14, 2025)
Which parameters do you follow in the selection process of influencers for marketing? [Graph], ONIM, January 1, 2019. [Online]. Available: https://www.statista.com/statistics/1007619/main-parameters-for-selection-of-influencer-in-im-in-italy/
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