The graph depicts the result of a survey on the main channels used to search for influencer in the IM (influencer marketing) in Italy in 2019. Social networks were by far the most preferred way to conduct the search, while more specific tools, as for instance social listening, were not so common. On the other hand, as of 2019, old-style strategies as word-of-mouth were still quite widespread.
How do you carry out the search for influencers for marketing?
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The source does not specify the survey type and the age of the respondents.
The source phrased the question as follows:"Come effettui la fase di ricerca degli influencer?"
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ONIM. (January 1, 2019). How do you carry out the search for influencers for marketing? [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/1007603/main-channels-to-look-for-influencers-in-marketing-in-italy/
ONIM. "How do you carry out the search for influencers for marketing?." Chart. January 1, 2019. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/1007603/main-channels-to-look-for-influencers-in-marketing-in-italy/
ONIM. (2019). How do you carry out the search for influencers for marketing?. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/1007603/main-channels-to-look-for-influencers-in-marketing-in-italy/
ONIM. "How Do You Carry out The Search for Influencers for Marketing?." Statista, Statista Inc., 1 Jan 2019, https://www.statista.com/statistics/1007603/main-channels-to-look-for-influencers-in-marketing-in-italy/
ONIM, How do you carry out the search for influencers for marketing? Statista, https://www.statista.com/statistics/1007603/main-channels-to-look-for-influencers-in-marketing-in-italy/ (last visited August 25, 2024)
How do you carry out the search for influencers for marketing? [Graph], ONIM, January 1, 2019. [Online]. Available: https://www.statista.com/statistics/1007603/main-channels-to-look-for-influencers-in-marketing-in-italy/
