This survey conducted by SNCD with Predictys asked French internet users about targeted commercial e-mails received on their e-mail account, based on their prior Internet browsing, in 2018. Thus, it appears that nearly 80 percent of respondents answered that they found this kind of advertising emails intrusive, whereas about 40 percent of respondents said they thought it was something to be appreciated.
Opinion of French Internet users on personalized commercial e-mails received based on their prior browsing on the Internet in 2018
Characteristic
Share of respondents
It's intrusive
77%
I hope to have a targeted and interesting special offer
French internet users having subscribed to the newsletters of several Predictys partners from various fields; Respondents having receiving targeted commercial emails (63% of the sample)
Method of interview
Computer-assisted web interviews (CAWI)
Supplementary notes
The source does not provide the original wording of the question posed during the survey. The wording of the question chosen for this statistic may therefore differ slightly from the original.
The source does not specify the age of respondents.
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SNCD. (September 11, 2018). Opinion of French Internet users on personalized commercial e-mails received based on their prior browsing on the Internet in 2018 [Graph]. In Statista. Retrieved December 31, 2024, from https://www.statista.com/statistics/1007348/opinion-targeted-commercial-emails-france/
SNCD. "Opinion of French Internet users on personalized commercial e-mails received based on their prior browsing on the Internet in 2018." Chart. September 11, 2018. Statista. Accessed December 31, 2024. https://www.statista.com/statistics/1007348/opinion-targeted-commercial-emails-france/
SNCD. (2018). Opinion of French Internet users on personalized commercial e-mails received based on their prior browsing on the Internet in 2018. Statista. Statista Inc.. Accessed: December 31, 2024. https://www.statista.com/statistics/1007348/opinion-targeted-commercial-emails-france/
SNCD. "Opinion of French Internet Users on Personalized Commercial E-mails Received Based on Their Prior Browsing on The Internet in 2018." Statista, Statista Inc., 11 Sep 2018, https://www.statista.com/statistics/1007348/opinion-targeted-commercial-emails-france/
SNCD, Opinion of French Internet users on personalized commercial e-mails received based on their prior browsing on the Internet in 2018 Statista, https://www.statista.com/statistics/1007348/opinion-targeted-commercial-emails-france/ (last visited December 31, 2024)
Opinion of French Internet users on personalized commercial e-mails received based on their prior browsing on the Internet in 2018 [Graph], SNCD, September 11, 2018. [Online]. Available: https://www.statista.com/statistics/1007348/opinion-targeted-commercial-emails-france/
