This graph shows the annual brand power growth of the leading 50 Chinese global brand builders as of 2020, by selected country. According to BrandZ ranking, the United Kingdom and Spain witnessed the highest surge in the power of top Chinese brands with around 16 percent increase compared to the previous year.
Annual brand power growth rate of the leading 50 Chinese global brand builders according to BrandZ as of 2020, by selected market*
*To create the top Chinese global brand builders ranking list, 4-step methodology was created:
1. Seven country markets with substantial future export potential were selected, and 14 product categories in which Chinese brands are active overseas were identified.
2. Initial 231 Chinese brands were selected and then filtered to include only those with relatively high awareness and consideration scores. This exercise yielded 150 Chinese brands. The Chinese brands met two eligibility criteria: each brand was originally created by a mainland China enterprise and each brand derives a portion of revenue from overseas business.
3. Three ingredients of Brand Power were calculated: Meaningful (meeting functional and emotional needs in relevant ways); Different (being distinctive or trend setting); and Salient (coming easily to mind in a buying situation). Brand Power is a BrandZ metric of brand equity, the predisposition of consumers to choose a particular brand.
4. The levels of awareness and consideration were leveraged to adjust for the impact that variations of category size and market competition have on the Brand
Power scores of the 150 Chinese brands.
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Kantar, & WPP. (July 16, 2020). Annual brand power growth rate of the leading 50 Chinese global brand builders according to BrandZ as of 2020, by selected market* [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/1007180/brand-power-growth-of-top-50-chinese-global-brand-builders-by-market/
Kantar, und WPP. "Annual brand power growth rate of the leading 50 Chinese global brand builders according to BrandZ as of 2020, by selected market*." Chart. July 16, 2020. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/1007180/brand-power-growth-of-top-50-chinese-global-brand-builders-by-market/
Kantar, WPP. (2020). Annual brand power growth rate of the leading 50 Chinese global brand builders according to BrandZ as of 2020, by selected market*. Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/1007180/brand-power-growth-of-top-50-chinese-global-brand-builders-by-market/
Kantar, and WPP. "Annual Brand Power Growth Rate of The Leading 50 Chinese Global Brand Builders According to Brandz as of 2020, by Selected Market*." Statista, Statista Inc., 16 Jul 2020, https://www.statista.com/statistics/1007180/brand-power-growth-of-top-50-chinese-global-brand-builders-by-market/
Kantar & WPP, Annual brand power growth rate of the leading 50 Chinese global brand builders according to BrandZ as of 2020, by selected market* Statista, https://www.statista.com/statistics/1007180/brand-power-growth-of-top-50-chinese-global-brand-builders-by-market/ (last visited November 22, 2024)
Annual brand power growth rate of the leading 50 Chinese global brand builders according to BrandZ as of 2020, by selected market* [Graph], Kantar, & WPP, July 16, 2020. [Online]. Available: https://www.statista.com/statistics/1007180/brand-power-growth-of-top-50-chinese-global-brand-builders-by-market/