This graph shows the leading Chinese global airline brand builders in 2021 and 2022. According to BrandZ ranking in 2022, the Star Alliance member Air China received 725 brand power scores during the survey period and toped the Chinese global airline brand builder list.
Leading Chinese global airline brand builders in 2021 and 2022 (in BrandZ brand power scores)*
*To create the top Chinese global brand builders ranking list, 4-step methodology was created:
1. Seven country markets with substantial future export potential were selected, and 14 product categories in which Chinese brands are active overseas were identified.
2. Initial 231 Chinese brands were selected and then filtered to include only those with relatively high awareness and consideration scores. This exercise yielded 150 Chinese brands. The Chinese brands met two eligibility criteria: each brand was originally created by a mainland China enterprise and each brand derives a portion of revenue from overseas business.
3. Three ingredients of Brand Power were calculated: Meaningful (meeting functional and emotional needs in relevant ways); Different (being distinctive or trend setting); and Salient (coming easily to mind in a buying situation). Brand Power is a BrandZ metric of brand equity, the predisposition of consumers to choose a particular brand.
4. The levels of awareness and consideration were leveraged to adjust for the impact that variations of category size and market competition have on the Brand
Power scores of the 150 Chinese brands.
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Website (tech.china.com). (July 22, 2022). Leading Chinese global airline brand builders in 2021 and 2022 (in BrandZ brand power scores)* [Graph]. In Statista. Retrieved November 04, 2024, from https://www.statista.com/statistics/1005819/top-chinese-global-airline-brand-builders/
Website (tech.china.com). "Leading Chinese global airline brand builders in 2021 and 2022 (in BrandZ brand power scores)*." Chart. July 22, 2022. Statista. Accessed November 04, 2024. https://www.statista.com/statistics/1005819/top-chinese-global-airline-brand-builders/
Website (tech.china.com). (2022). Leading Chinese global airline brand builders in 2021 and 2022 (in BrandZ brand power scores)*. Statista. Statista Inc.. Accessed: November 04, 2024. https://www.statista.com/statistics/1005819/top-chinese-global-airline-brand-builders/
Website (tech.china.com). "Leading Chinese Global Airline Brand Builders in 2021 and 2022 (in Brandz Brand Power Scores)*." Statista, Statista Inc., 22 Jul 2022, https://www.statista.com/statistics/1005819/top-chinese-global-airline-brand-builders/
Website (tech.china.com), Leading Chinese global airline brand builders in 2021 and 2022 (in BrandZ brand power scores)* Statista, https://www.statista.com/statistics/1005819/top-chinese-global-airline-brand-builders/ (last visited November 04, 2024)
Leading Chinese global airline brand builders in 2021 and 2022 (in BrandZ brand power scores)* [Graph], Website (tech.china.com), July 22, 2022. [Online]. Available: https://www.statista.com/statistics/1005819/top-chinese-global-airline-brand-builders/