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Mon - Fri, 9am - 5pm (SGT)
Mon - Fri, 10:00am - 6:00pm (JST)
Mon - Fri, 9:30am - 5pm (GMT)
Mon - Fri, 9am - 6pm (EST)
Key regions: United States, Canada, Germany, China, Japan
Zimbabwe, a country in southern Africa, has been experiencing a growth in its software market in recent years.
Customer preferences: Zimbabwean customers are increasingly demanding software solutions that can improve their business operations and productivity. There is a growing interest in software that can automate processes, manage data, and provide business intelligence insights. Customers also look for software that is user-friendly and can be easily integrated with their existing systems.
Trends in the market: One of the major trends in the Zimbabwean software market is the shift towards cloud-based solutions. This is due to the increasing availability of reliable internet connectivity and the need for businesses to access their data and applications from anywhere. Another trend is the rise of mobile applications, as more Zimbabweans access the internet through their smartphones. There is also a growing demand for software solutions that can address specific industries, such as healthcare, agriculture, and finance.
Local special circumstances: Zimbabwe has a highly educated workforce with a strong background in technology. This has led to the growth of local software development companies that cater to the needs of local businesses. However, there are also challenges such as the high cost of internet connectivity and the limited availability of funding for software startups.
Underlying macroeconomic factors: Zimbabwe has been experiencing economic challenges in recent years, including high inflation and currency instability. This has led to a shift towards digital payments and e-commerce, which has created opportunities for software companies that provide payment and e-commerce solutions. The government has also been promoting the growth of the technology sector as part of its efforts to diversify the economy and create employment opportunities.
Data coverage:
The data encompasses B2B, B2G, and B2C enterprises, except for the Enterprise Software segment, in which consumer (B2C) spending is not considered. Figures are based on the allocation to the country where the money was spent at manufacturer price level (excluding VAT).Modeling approach / Market size:
Market sizes are determined through a top-down approach with a bottom-up validation, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and reports from our primary research. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, level of digitization, GDP sector composition, and observed level of software piracy. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. The main drivers are the GDP and the level of digitization.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.Mon - Fri, 9am - 6pm (EST)
Mon - Fri, 9am - 5pm (SGT)
Mon - Fri, 10:00am - 6:00pm (JST)
Mon - Fri, 9:30am - 5pm (GMT)
Mon - Fri, 9am - 6pm (EST)