Software - Zimbabwe

Zimbabwe

The Software market in Zimbabwe is expected to achieve a revenue of US$40.38m by 2024.
Among the various segments, Enterprise Software is anticipated to dominate with a projected market volume of US$17.20m in the same year.
This indicates a significant market potential for software products and services in Zimbabwe.
Looking ahead, the Software market is forecasted to experience a steady annual growth rate (CAGR 2024-2029) of 2.11%.
This growth trajectory is expected to result in a market volume of US$44.83m by 2029.
These numbers highlight the potential for continued expansion and development within the Software market industry in Zimbabwe.
In comparison to other countries, United States is projected to generate the highest revenue in the Software market, reaching US$363.40bn in 2024.
This emphasizes the global dominance of the United States in the Software market industry and signifies its strong market presence.
The software market in Zimbabwe is witnessing a rise in demand for cloud-based solutions to enhance business productivity and flexibility.

Key regions: United States, Canada, Germany, China, Japan

Definition:

In general, software is defined as a set of instructions written as programming code to execute specific tasks on a computing device. The Software market covers a wide range of software products and solutions that are publicly sold by various companies. Most software solutions in this market are designed for professional use, but some can also be suitable for personal use. They can also range from basic productivity tools such as word processors and spreadsheets to complex software solutions such as project management tools, graphic design software, and enterprise resource planning software.

Products in the Software market can be obtained in two ways: as on-premises software that is sold via a transactional license or a subscription and as cloud-based software (software as a service/ SaaS) that is most frequently sold as a subscription.

Structure:

The market contains four markets that are based on the functionality of the software:

Productivity Software refers to application software that supports activities such as producing documents, spreadsheets, drawings, and presentations. This market includes Administrative Software, Collaboration Software, Office Software, Creative Software, and Construction and Design Software.
Enterprise Software refers to all software that supports essential large-scale business activities such as enterprise resource management, customer management, and supply chain activities. This market includes Enterprise Resource Planning Software, Customer Relationship Management Software, Business Intelligence Software, Supply Chain Management Software, Content Management Software, and Other Enterprise Software.
Application Development Software refers to software and tools that help the overall application development process.
System Infrastructure Software refers to software that provides the base framework for operating and managing organizational processes and services on hardware devices.

Additional Information:

The Software market comprises revenue and revenue change as the key performance indicators. Only revenues that are generated by primary vendors at the manufacturer price level either directly or through distribution channels (excluding value-added tax) are included, and revenues generated by resellers are excluded. Revenues are generated through both online and offline sales channels and include spending by consumers (B2C), enterprises (B2B) as well as governments (B2G). Detailed definitions of each market can be found on the respective page where the market data is displayed.

Key players in this market include Microsoft, Adobe, SAP, Oracle, and Salesforce.

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Analyst Opinion

Zimbabwe, a country in southern Africa, has been experiencing a growth in its software market in recent years.

Customer preferences: Zimbabwean customers are increasingly demanding software solutions that can improve their business operations and productivity. There is a growing interest in software that can automate processes, manage data, and provide business intelligence insights. Customers also look for software that is user-friendly and can be easily integrated with their existing systems.

Trends in the market: One of the major trends in the Zimbabwean software market is the shift towards cloud-based solutions. This is due to the increasing availability of reliable internet connectivity and the need for businesses to access their data and applications from anywhere. Another trend is the rise of mobile applications, as more Zimbabweans access the internet through their smartphones. There is also a growing demand for software solutions that can address specific industries, such as healthcare, agriculture, and finance.

Local special circumstances: Zimbabwe has a highly educated workforce with a strong background in technology. This has led to the growth of local software development companies that cater to the needs of local businesses. However, there are also challenges such as the high cost of internet connectivity and the limited availability of funding for software startups.

Underlying macroeconomic factors: Zimbabwe has been experiencing economic challenges in recent years, including high inflation and currency instability. This has led to a shift towards digital payments and e-commerce, which has created opportunities for software companies that provide payment and e-commerce solutions. The government has also been promoting the growth of the technology sector as part of its efforts to diversify the economy and create employment opportunities.

Methodology

Data coverage:

The data encompasses B2B, B2G, and B2C enterprises, except for the Enterprise Software segment, in which consumer (B2C) spending is not considered. Figures are based on the allocation to the country where the money was spent at manufacturer price level (excluding VAT).

Modeling approach / Market size:

Market sizes are determined through a top-down approach with a bottom-up validation, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and reports from our primary research. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, level of digitization, GDP sector composition, and observed level of software piracy. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. The main drivers are the GDP and the level of digitization.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.