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Key regions: United States, Canada, Germany, China, Japan
Turkmenistan, known for its rich history and culture, has been experiencing significant growth in its software market.
Customer preferences: Turkmenistan's software market has been driven by the increased demand for software solutions in various industries such as healthcare, education, and finance. The government's investment in digitization has also led to an increase in demand for software solutions. Additionally, the country's young population has shown a preference for software solutions that cater to their needs, such as mobile applications for entertainment and social media.
Trends in the market: One of the key trends in Turkmenistan's software market is the shift towards cloud-based solutions. This trend has been driven by the need for more efficient and cost-effective solutions. Companies are also looking for software solutions that are easy to use and require minimal maintenance. Another trend is the increasing demand for cybersecurity solutions as companies seek to protect their data from cyber threats.
Local special circumstances: Turkmenistan's software market is still in its early stages and is dominated by local players. The government has been supportive of local companies and has implemented policies to promote the growth of the industry. However, the lack of a mature ecosystem and limited access to funding has made it difficult for local companies to compete with international players. Additionally, the country's limited internet connectivity has been a challenge for the growth of the industry.
Underlying macroeconomic factors: Turkmenistan's economy is heavily reliant on its natural gas reserves, which account for a significant portion of its GDP. The government has been investing in diversifying the economy, with a focus on the development of the technology sector. The country's strategic location on the ancient Silk Road trade route has also made it an attractive destination for foreign investment. However, the lack of transparency and business-friendly policies has made it difficult for foreign companies to enter the market.
Data coverage:
The data encompasses B2B, B2G, and B2C enterprises, except for the Enterprise Software segment, in which consumer (B2C) spending is not considered. Figures are based on the allocation to the country where the money was spent at manufacturer price level (excluding VAT).Modeling approach / Market size:
Market sizes are determined through a top-down approach with a bottom-up validation, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and reports from our primary research. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, level of digitization, GDP sector composition, and observed level of software piracy. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. The main drivers are the GDP and the level of digitization.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.Mon - Fri, 9am - 6pm (EST)
Mon - Fri, 9am - 5pm (SGT)
Mon - Fri, 10:00am - 6:00pm (JST)
Mon - Fri, 9:30am - 5pm (GMT)
Mon - Fri, 9am - 6pm (EST)