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Mon - Fri, 10:00am - 6:00pm (JST)
Mon - Fri, 9:30am - 5pm (GMT)
Mon - Fri, 9am - 6pm (EST)
Key regions: United States, Canada, Germany, China, Japan
Puerto Rico, a US territory located in the Caribbean, has been experiencing a steady growth in the software market in recent years.
Customer preferences: The demand for software products in Puerto Rico is driven by the same factors as in the rest of the world. Customers are increasingly relying on technology to make their lives easier and more efficient. The COVID-19 pandemic has also accelerated the adoption of digital solutions in various sectors, including healthcare, education, and finance.
Trends in the market: One of the most significant trends in the Puerto Rican software market is the growth of the mobile app industry. The majority of the population owns a smartphone, and mobile apps have become an essential part of their daily lives. The demand for mobile apps is particularly high in the entertainment, gaming, and e-commerce sectors.Another trend in the market is the rise of cloud computing. Many businesses in Puerto Rico are shifting their operations to the cloud to reduce costs and improve flexibility. The demand for cloud-based software solutions is expected to continue to grow in the coming years.
Local special circumstances: Puerto Rico has a unique business environment due to its status as a US territory. The island's tax incentives and low labor costs have attracted many US companies to set up operations there. This has led to the establishment of a thriving tech industry, with many software development companies based in Puerto Rico.
Underlying macroeconomic factors: Puerto Rico's economy has been struggling in recent years, with high levels of debt and a shrinking population. However, the government has been working to attract foreign investment and promote economic growth. The tech industry is seen as a key sector for the island's economic development, and the government has been investing in infrastructure and education to support its growth. Additionally, the island's proximity to the US mainland and its status as a US territory make it an attractive location for US companies looking to expand their operations.
Data coverage:
The data encompasses B2B, B2G, and B2C enterprises, except for the Enterprise Software segment, in which consumer (B2C) spending is not considered. Figures are based on the allocation to the country where the money was spent at manufacturer price level (excluding VAT).Modeling approach / Market size:
Market sizes are determined through a top-down approach with a bottom-up validation, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and reports from our primary research. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, level of digitization, GDP sector composition, and observed level of software piracy. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. The main drivers are the GDP and the level of digitization.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.Mon - Fri, 9am - 6pm (EST)
Mon - Fri, 9am - 5pm (SGT)
Mon - Fri, 10:00am - 6:00pm (JST)
Mon - Fri, 9:30am - 5pm (GMT)
Mon - Fri, 9am - 6pm (EST)