Enterprise Software - South America

South America

In 2024, the revenue in the Enterprise Software market in South America is projected to reach US$6.58bn.
Among the various software categories, Customer Relationship Management Software dominates the market with a projected market volume of US$1.98bn in the same year.
It is expected that the revenue will show an annual growth rate of 6.96% (CAGR 2024-2029), resulting in a market volume of US$9.21bn by 2029.
Furthermore, the average Spend per Employee in the Enterprise Software market is projected to reach US$31.86 in 2024.
In a global comparison, United States is expected to generate the highest revenue, reaching US$150.50bn in 2024.
In South America's enterprise software market, Brazil dominates with its robust ecosystem and growing adoption of cloud-based solutions.

Key regions: France, United Kingdom, Australia, Canada, South Korea

Definition:

The Enterprise Software market covers software applications designed to support essential business activities by large organizations such as enterprise resource planning, customer relationship management, business intelligence, and supply chain management.

Products in the Enterprise Software market can be obtained in two ways: as on-premises software that is sold via a transactional license or a subscription and as cloud-based software (software as a service/ SaaS) that is most frequently sold as a subscription.

Structure:

The Enterprise Software market contains eight markets that are based on the functionality of the software:

Business Intelligence Software refers to software applications that support organizations to analyze, visualize, and report data.
Content Management Software refers to a wide range of software applications that support organizations to manage their digital content such as documents, images, and videos.
Customer Relationship Management Software refers to software applications that support organizations to manage their interactions with customers, clients, and prospects.
eCommerce Software refers to a wide range of software applications that support organizations to manage their online sales channels.
Enterprise Performance Management Software refers to software solutions that help organizations to manage and improve their performance across various areas, such as finance, operations, and strategy.
Enterprise Resource Planning Software refers to software applications that support organizations to manage, integrate and optimize important business activities related to resources such as people, finance, capital, materials, and orders.
Supply Chain Management Software refers to software applications that support organizations to manage their supply chain activities such as inventory optimization, supplier and vendor management, and logistic operations.
AI Development Tool Software refers to a specialized category of software designed to facilitate the creation, testing, deployment, and management of artificial intelligence (AI) models and applications.
Other Enterprise Software refers to aggregated revenues for the types of enterprise software that are not specifically mentioned in the other Enterprise Software markets, such as Project Management Software, Product Life Cycle Management Software, and Production and Operation Software.

Additional Information:

The Enterprise Software market comprises revenue and revenue growth as the key performance indicators. Only revenues that are generated by primary vendors at the manufacturer price level either directly or through distribution channels (excluding value-added tax) are included, and revenues generated by resellers are excluded. Revenues are generated through both online and offline sales channels and include spending by enterprises (B2B) as well as governments (B2G). Detailed definitions of each market can be found on the respective page where the market data is displayed.

Key players in this market include SAP, Salesforce, Adobe, and Oracle.

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Analyst Opinion

The Enterprise Software market in South America is a rapidly growing industry that has been gaining traction in recent years.

Customer preferences: South American customers are increasingly demanding enterprise software solutions that can provide them with greater efficiency, productivity, and cost savings. This has led to a rise in demand for cloud-based software solutions that can be accessed from anywhere, as well as mobile applications that can be used on-the-go. Additionally, customers are seeking software solutions that can be easily integrated with existing systems and that offer customizable features to meet their specific needs.

Trends in the market: One of the biggest trends in the South American Enterprise Software market is the increasing adoption of cloud-based solutions. This is due to the many benefits that cloud-based software provides, such as scalability, flexibility, and cost-effectiveness. Another trend in the market is the rise of artificial intelligence and machine learning technologies, which are being used to develop more advanced and intelligent software solutions. Additionally, there is a growing demand for software solutions that can help businesses with digital transformation initiatives, such as automation and data analytics.

Local special circumstances: Each country in South America has its own unique set of circumstances that impact the Enterprise Software market. For example, Brazil has a large and rapidly growing technology industry, which has helped to drive the growth of the Enterprise Software market in the country. Argentina, on the other hand, has a highly skilled workforce and a strong focus on innovation, which has led to the development of many cutting-edge software solutions. In Chile, there is a growing demand for software solutions that can help businesses with sustainability initiatives, such as reducing energy consumption and minimizing waste.

Underlying macroeconomic factors: There are several macroeconomic factors that are driving the growth of the Enterprise Software market in South America. One of the most important factors is the increasing adoption of technology across all industries, as businesses seek to stay competitive in an increasingly digital world. Additionally, there is a growing middle class in many South American countries, which is driving demand for software solutions that can help businesses to better serve this demographic. Finally, many South American countries are investing heavily in infrastructure development, which is creating new opportunities for software providers to offer solutions that can help businesses to manage these projects more efficiently.

Methodology

Data coverage:

The data encompasses B2B, B2G, and B2C enterprises. Figures are based on the allocation to the country where the money was spent at manufacturer price level (excluding VAT).

Modeling approach / Market size:

The segment size is determined through a top-down approach. We use financial statements such as annual reports, quarterly earnings, and expert opinions to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations such as GDP, level of digitization, GDP sector composition, and observed level of software piracy.

Forecasts:

We use a variety of forecasting techniques, for instance, advanced statistical methods, depending on the behavior of the relevant segment. The main drivers are the GDP and the level of digitization.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.