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Key regions: France, United Kingdom, Australia, Canada, South Korea
The demand for enterprise software in Germany has been steadily increasing in recent years, driven by a growing need for digital transformation across various industries.
Customer preferences: German companies have been prioritizing enterprise software solutions that offer greater automation, efficiency, and scalability. Cloud-based software has also become increasingly popular due to its flexibility and cost-effectiveness. Additionally, there has been a rising demand for software that can integrate with other systems and provide real-time data insights.
Trends in the market: One major trend in the German enterprise software market is the increasing adoption of artificial intelligence (AI) and machine learning (ML) technologies. These technologies are being used to automate processes, improve decision-making, and enhance customer experiences. Another trend is the growing popularity of software-as-a-service (SaaS) models, which offer greater scalability and cost savings for businesses. Finally, there has been a shift towards more customized software solutions that can be tailored to meet the specific needs of individual businesses.
Local special circumstances: Germany has a highly skilled workforce and a strong tradition of engineering and innovation. This has led to a thriving technology sector, with many startups and established companies developing cutting-edge enterprise software solutions. Additionally, German businesses are subject to strict data protection regulations, which has led to a greater emphasis on secure software solutions.
Underlying macroeconomic factors: Germany is the largest economy in Europe and has a highly diversified industrial base. The country has a strong focus on innovation and technology, which has helped to drive demand for enterprise software. Additionally, the COVID-19 pandemic has accelerated the adoption of digital technologies across various industries, further boosting the demand for enterprise software solutions.
Data coverage:
The data encompasses B2B, B2G, and B2C enterprises. Figures are based on the allocation to the country where the money was spent at manufacturer price level (excluding VAT).Modeling approach / Market size:
The segment size is determined through a top-down approach. We use financial statements such as annual reports, quarterly earnings, and expert opinions to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations such as GDP, level of digitization, GDP sector composition, and observed level of software piracy.Forecasts:
We use a variety of forecasting techniques, for instance, advanced statistical methods, depending on the behavior of the relevant segment. The main drivers are the GDP and the level of digitization.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.Mon - Fri, 9am - 6pm (EST)
Mon - Fri, 9am - 5pm (SGT)
Mon - Fri, 10:00am - 6:00pm (JST)
Mon - Fri, 9:30am - 5pm (GMT)
Mon - Fri, 9am - 6pm (EST)