Business Intelligence Software - Myanmar

The projected revenue for the Business Intelligence Software market in Myanmar is expected to reach US$6.30m in 2024.
This is estimated to show an annual growth rate (CAGR 2024-2029) of 6.27%, resulting in a market volume of US$8.54m by 2029.
The average Spend per Employee in the Business Intelligence Software market is projected to reach US$0.25 in 2024.
In global comparison, United States is expected to generate the highest revenue with US$13.96bn in 2024.
Myanmar is experiencing a growing demand for Business Intelligence Software, as businesses seek to improve data analysis and decision-making capabilities.

Definition:

The Business Intelligence Software market covers software applications that support organizations in analyzing, visualizing, and reporting data. They are also used to present information in a business context and thus support rational business decisions. These applications help to access data, implement queries, create reports, and perform advanced predictive analytics.

Products in the Business Intelligence Software market can be obtained in two ways: as on-premises software that is sold via a transactional license or a subscription and as cloud-based software (software as a service/ SaaS) that is most frequently sold as a subscription.

Additional Information:

The Business Intelligence Software market comprises revenue and revenue growth as the key performance indicators. Only the revenues that are generated by primary vendors at the manufacturer price level either directly or through distribution channels (excluding value-added tax) are included and the revenues generated by resellers are excluded. Revenues are generated through both online and offline sales channels and include spending by enterprises (B2B) and governments (B2G).

Key players in this market include SAS Institute, SAP, and IBM.

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Reporting & analysis software, such as Zoho Analytics, IBM Cognos Analytics, and Domo
Advanced & predictive analytics, such as Tableau, Amazon Forecast, and Adobe Analytics

AI software platforms, such as OpenAI, Alphabet, and DeepMind
Supply chain and product analytics, such as Azure Machine Learning, Tableau, and Qlik Supply Chain Analytics
Analytic data management and integration, such as SAS, IBM, TIBCO, and DataStax
Analytics and performance management applications, such as Paycor, BambooHR, and Lattice

The use of Business Intelligence Software in Myanmar has been increasing steadily in recent years.

Customer preferences: Myanmar's businesses are becoming more data-driven, leading to a greater demand for Business Intelligence Software. Companies are looking for ways to analyze and interpret data to improve decision-making and gain a competitive advantage. As a result, there has been a growing interest in Business Intelligence Software that can help businesses make sense of their data.

Trends in the market: One trend in the Myanmar market is the increasing adoption of cloud-based Business Intelligence Software. This trend is driven by the need for businesses to access data from anywhere at any time, as well as the cost savings associated with cloud-based solutions. Another trend is the integration of Business Intelligence Software with other enterprise systems, such as customer relationship management (CRM) and enterprise resource planning (ERP) systems. This integration allows businesses to gain a more complete view of their operations and make more informed decisions.

Local special circumstances: Myanmar's economy has been growing rapidly in recent years, leading to an increase in the number of businesses and the amount of data they generate. However, the country is still developing and many businesses are still in the early stages of adopting technology. This presents both a challenge and an opportunity for Business Intelligence Software vendors. On one hand, there is a large untapped market for Business Intelligence Software. On the other hand, vendors must educate potential customers about the benefits of Business Intelligence Software and how it can help their businesses.

Underlying macroeconomic factors: Myanmar's economy has been growing at a steady pace in recent years, driven by foreign investment and the development of new industries. This growth has led to an increase in the number of businesses and the amount of data they generate. Additionally, Myanmar's government has been investing heavily in infrastructure, including telecommunications and internet connectivity, which has made it easier for businesses to access and share data. These macroeconomic factors have created a favorable environment for the growth of the Business Intelligence Software market in Myanmar.

Data coverage:

The data encompasses B2B, B2G, and B2C enterprises. Figures are based on the allocation to the country where the money was spent at manufacturer price level (excluding VAT).

Modeling approach / Market size:

The segment size is determined through a top-down approach. We use financial statements such as annual reports, quarterly earnings, and expert opinions to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations such as GDP, level of digitization, GDP sector composition, and observed level of software piracy.

Forecasts:

We use a variety of forecasting techniques, for instance, advanced statistical methods, depending on the behavior of the relevant segment. The main drivers are the GDP and the level of digitization.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.

This report presents a comprehensive analysis and additional information on the Technology market, in a PDF format.

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