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Key regions: United States, Canada, Germany, China, Japan
The software market in Cyprus has been experiencing steady growth over the past few years.
Customer preferences: Cyprus has a small but growing software market, with a preference for cloud-based software solutions. Customers in Cyprus are looking for software that is easy to use, secure, and cost-effective. The demand for software solutions that can be accessed from anywhere and on any device has been increasing.
Trends in the market: One of the biggest trends in the software market in Cyprus is the increasing adoption of cloud-based software solutions. This is due to the numerous benefits that cloud-based software offers, such as scalability, flexibility, and cost-effectiveness. Another trend is the growing use of artificial intelligence and machine learning in software development. This has led to the development of software that can learn and adapt to user behavior, making it more personalized and efficient.
Local special circumstances: Cyprus has a small market size, which means that software companies have to compete for a limited number of customers. However, the country's strategic location and favorable business environment make it an attractive destination for software companies looking to expand their operations in the region. Additionally, the government has been actively promoting the development of the country's technology sector, which has led to increased investment in the industry.
Underlying macroeconomic factors: Cyprus has a growing economy, which has been recovering from the 2012 financial crisis. The country's strategic location, favorable tax regime, and business-friendly environment have made it an attractive destination for foreign investors. This has led to increased investment in the technology sector, which has contributed to the growth of the software market in the country. Additionally, the government has been actively promoting the development of the country's technology sector, which has led to increased investment in the industry.
Data coverage:
The data encompasses B2B, B2G, and B2C enterprises, except for the Enterprise Software segment, in which consumer (B2C) spending is not considered. Figures are based on the allocation to the country where the money was spent at manufacturer price level (excluding VAT).Modeling approach / Market size:
Market sizes are determined through a top-down approach with a bottom-up validation, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and reports from our primary research. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, level of digitization, GDP sector composition, and observed level of software piracy. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. The main drivers are the GDP and the level of digitization.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.Mon - Fri, 9am - 6pm (EST)
Mon - Fri, 9am - 5pm (SGT)
Mon - Fri, 10:00am - 6:00pm (JST)
Mon - Fri, 9:30am - 5pm (GMT)
Mon - Fri, 9am - 6pm (EST)