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Key regions: United States, Canada, Germany, China, Japan
Cambodia, a country in Southeast Asia, has been experiencing a steady growth in its software market over the years.
Customer preferences: Cambodians have been showing a growing interest in software products and services, with a particular focus on mobile applications. This can be attributed to the increasing use of smartphones and the internet in the country, which has led to a rise in demand for software that can be accessed on these devices. Additionally, there has been a surge in demand for business software solutions, as more and more Cambodian companies are looking to digitize their operations.
Trends in the market: One of the major trends in the Cambodian software market is the rise of local software development companies. These companies are offering a range of software products and services, from mobile applications to business software solutions. This trend can be attributed to the growing demand for software in the country, as well as the increasing availability of skilled software developers.Another trend in the market is the increasing use of cloud-based software solutions. This trend is driven by the need for businesses to access their data and applications from anywhere, at any time. Cloud-based software solutions also offer cost savings and scalability, which are particularly important for small and medium-sized enterprises (SMEs) in Cambodia.
Local special circumstances: Cambodia is a developing country with a young population, which presents both opportunities and challenges for the software market. On the one hand, the growing use of smartphones and the internet in the country provides a large potential customer base for software products and services. On the other hand, the lack of infrastructure and limited access to financing can make it difficult for software companies to grow and expand.
Underlying macroeconomic factors: The Cambodian economy has been growing steadily in recent years, which has contributed to the growth of the software market. The government has also been implementing policies to promote the digital economy, which has helped to create a favorable environment for software companies. However, the country still faces challenges such as corruption and a lack of skilled labor, which could hinder the growth of the software market in the long term.
Data coverage:
The data encompasses B2B, B2G, and B2C enterprises, except for the Enterprise Software segment, in which consumer (B2C) spending is not considered. Figures are based on the allocation to the country where the money was spent at manufacturer price level (excluding VAT).Modeling approach / Market size:
Market sizes are determined through a top-down approach with a bottom-up validation, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and reports from our primary research. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, level of digitization, GDP sector composition, and observed level of software piracy. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. The main drivers are the GDP and the level of digitization.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.Mon - Fri, 9am - 6pm (EST)
Mon - Fri, 9am - 5pm (SGT)
Mon - Fri, 10:00am - 6:00pm (JST)
Mon - Fri, 9:30am - 5pm (GMT)
Mon - Fri, 9am - 6pm (EST)