Software as a Service - Vietnam

Vietnam

Revenue in the Software as a Service market is projected to reach US$234.60m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 24.34%, resulting in a market volume of US$697.10m by 2029.
The average spend per employee in the Software as a Service market is projected to reach US$4.10 in 2024.
In global comparison, most revenue will be generated in the United States (US$190.10bn in 2024).

Key regions: Japan, United Kingdom, United States, Italy, Germany

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Analyst Opinion

The Software as a Service (SaaS) market in Vietnam is experiencing significant growth due to changing customer preferences, emerging trends, and local special circumstances. Vietnamese businesses are increasingly adopting SaaS solutions to streamline their operations, enhance productivity, and reduce costs.

Customer preferences: Vietnamese businesses are prioritizing cost-effectiveness and flexibility when it comes to software solutions. SaaS offers a cost-effective alternative to traditional on-premise software, as it eliminates the need for upfront investments in hardware and infrastructure. Additionally, SaaS allows businesses to scale their software usage according to their needs, providing the flexibility required in a rapidly evolving market.

Trends in the market: One of the key trends in the SaaS market in Vietnam is the adoption of cloud-based solutions across various industries. Businesses are increasingly relying on cloud-based SaaS applications for functions such as customer relationship management (CRM), human resources management, and accounting. This trend is driven by the need for real-time access to data, remote collaboration, and the ability to scale operations without the need for physical infrastructure. Another trend in the market is the rise of industry-specific SaaS solutions. As businesses in Vietnam become more specialized, there is a growing demand for software solutions tailored to specific industries. For example, the healthcare sector requires SaaS solutions that comply with industry regulations and provide secure storage and sharing of patient data. Similarly, the retail sector requires SaaS solutions that integrate with e-commerce platforms and provide real-time inventory management.

Local special circumstances: Vietnam has a large population of young and tech-savvy individuals who are driving the demand for SaaS solutions. The country has a high internet penetration rate and a growing smartphone user base, which creates a conducive environment for the adoption of cloud-based software. Additionally, the Vietnamese government is actively promoting digital transformation and supporting the development of the SaaS industry through various initiatives, such as tax incentives and funding programs.

Underlying macroeconomic factors: Vietnam's strong economic growth, expanding middle class, and increasing digitalization of businesses are driving the demand for SaaS solutions. As the country continues to attract foreign direct investment and experience rapid urbanization, businesses are looking for efficient and scalable software solutions to support their growth. Additionally, the COVID-19 pandemic has accelerated the digital transformation efforts of businesses in Vietnam, further fueling the demand for SaaS solutions that enable remote work and online collaboration. In conclusion, the SaaS market in Vietnam is witnessing significant growth due to changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors. Vietnamese businesses are increasingly adopting SaaS solutions to enhance their operations, improve productivity, and stay competitive in a rapidly evolving market.

Methodology

Data coverage:

The data encompasses B2B and B2C enterprises. Figures are based on the money spent at manufacturer price level (excluding VAT).

Modeling approach / Market size:

The segment size is determined through a top-down approach. We use financial statements such as annual reports, quarterly earnings, and expert opinions to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP and level of telecommunications infrastructure.

Forecasts:

We use a variety of forecasting techniques, depending on the behavior of the relevant segment. The main drivers are the GDP and the level of digitization.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.